Glasses reimagined: Our frames and sunglasses, developed and produced in the Zillertal, combine globally unique technologies with a large portion of style and sustainable awareness.
Developed & produced amidst the Tyrolean mountains, made to last

Instead of "faster, higher, better," what matters today is appreciation and responsibility. This is precisely what "slow fashion" embodies – conscious consumption and long-lasting quality. "We're seeing a new awareness of quality. Those who invest money want the best – stylish, technically innovative, long-lasting glasses, sustainably produced in Austria," says gloryfy founder Christoph Egger.

International studies clearly show that long product lifespans and conscious consumption are important factors in climate protection. Fast fashion and disposable items are the biggest climate killers. Extending the lifespan of products goes hand in hand with climate protection. Less waste and less wasted energy in production, transport, and disposal also contribute to this. Long-lasting products therefore not only protect the environment but also your wallet.

At gloryfy unbreakable eyewear, durability meets innovation. Thanks to the patented NBFX™ material, our glasses offer maximum comfort and protection. "An eye product shouldn't be a disposable item – we produce high-quality, sustainable eyewear that lasts a lifetime," says Co-CEO Max Egger.

Self-developed machines make the production of unbreakable frames and lenses made of NBFXTM possible.
"We are not just an eyewear brand, but also an innovative eyewear manufacturer. From the initial design to the finished product, all steps take place here in the Zillertal Valley. We are involved in every detail of our production process, which is naturally a major challenge, but offers many advantages," says Christoph Egger. Sustainability is therefore not just a platitude marketing slogan at gloryfy, but a lived commitment with a serious background.
NO EMPTY PROMISES, NO GREENWASHING – GLORYFY LETS THE FACTS SPEAK
THE STATUS QUO
CLEAR FACTS
Our SDG assessment results in a sustainability score of 64.49% – a snapshot that demonstrates progress and potential. The goal: to identify strengths and improve them specifically. The spider diagram illustrates successes above 80% as well as areas for development, demonstrating the relevance of the SDGs for gloryfy.


















The SDGs relevant to us, defined by the United Nations
SDG 1
No poverty
SDG 2
No hunger
SDG 3
Health and well-being
SDG 4
High-quality education
SDG 5
Gender equality
SDG 6
Clean water & sanitation
SDG 7
Affordable & clean energy
SDG 8
Decent work & economic growth
SDG 9
Industry, Innovation & Infrastructure
SDG 10
Less inequality
SDG 11
Sustainable Cities & Communities
SDG 12
Sustainable consumption & production
SDG 13
Climate protection measures
SDG 14
Life under water
SDG 15
Life on land
SDG 16
Peace, justice & strong institutions

Unbreakable glasses produced in Austria
gloryfy unbreakable eyewear – unbreakable glasses made from the innovative and patented special plastic NBFX. Developed, designed, produced, and tested daily by our highly specialized team in the heart of the Alps, in Tyrol's Zillertal valley. Unique, innovative, award-winning, and with a tremendous amount of passion and dedication put into every single product.